If you've been looking for a few extra bucks to spend on loot boxes in Overwatch, you can use your WoW gold for that.
If you've built up a surplus of gold in World of Warcraft and you don't know what to do with it, Blizzard has a new option for you. The company introduced the WoW Token in 2015, which allowed players to purchase a token with real money that could be sold on the in-game auction house for gold. You could also buy the token and redeem it for 30 days of game time. Now, Blizzard is expanding the token's functionality, allowing you to redeem it to add $15 to your Battle.net account balance.
This change means that you'll be able to head to the World of Warcraft auction house, buy a WoW Token, and then redeem it to increase your Battle.net balance. Once you've got the funds in there, you can use them to pick up loot packs in Overwatch, card packs in Hearthstone, or even mounts, pets, and other goodies in the WoW store. You could even save up and use your cash to purchase the next Blizzard game or expansion.
As you can imagine, this has driven up the price of WoW Tokens. A cursory check of Wowtoken.info shows that the price has increased from about 60,000 gold to about 114,500 gold in the last 24 hours.
The WoW Token was initially introduced to help combat gold selling, and seeing Blizzard expand its functionality isn't all that surprising, especially given the company's penchant for sharing content between its games. If you've got a pile of gold that needs a purpose, you can find all the info on the WoW Token changes over on the official World of Warcraft site.