The new Battleborn "free trial" essentially makes the game free-to-play, and those who already own the game have a bunch of new items.
Battleborn has struggled since its launch in May of 2016. Despite being a pretty solid game, it was bogged down by comparisons to and competition from Overwatch. Despite those struggles, 2K said it was going to stick by the game, and Gearbox CEO Randy Pitchford said that while the game would not go free-to-play, there was a free trial in the works. That free trial went live yesterday, and it seems to make the game basically free-to-play.
You can now head over to Steam and download Battleborn for free. You'll have unlimited access to all the competitive multiplayer modes and maps, with no time limits or level caps. There will be a weekly rotation of six free heroes from the game's roster of 30, and any progress you make with the characters is permanent, so you can pick up where you left off when a character comes back around in the rotation.
To keep new players from being steamrolled by veterans, Gearbox is also creating a queue just for new players. You'll remain in this queue until you reach Command Rank 20, at which point you won't have access to the "Novice Queue" anymore. You'll continue to be able to purchase cosmetics, gear packs, boosters, loadouts, and more from the store using in-game credits or Platinum premium currency.
If you purchased Battleborn before the free trial went live, you now have Founder status. Founders have been gifted with "the Founder title and Founders bonus content, including Legendary Gear, 1,000 Platinum, 50,000 Credits, Loot Packs and more, plus an exclusive 'Founder's Crown' Flair item." You can see all the details on what being a Founder means over on the Battleborn website.