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Acclaim Listed as Guerilla Marketer

| 27 Jun 2007 16:42
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Acclaim ranks on top 10 list of guerilla marketers.

The recent issue of Mental Floss magazine features a list of the top 10 companies that have mastered the art of guerilla marketing. The article, which refers to Acclaim as the "the undisputed high-score holder in this renegade arena," discusses multiple examples of Acclaim's original marketing campaigns.

  • Turok: Evolution- Offered cash to the first five British citizens who would legally change their names to Turok. Approximately 3,000 had shown interest in the task.
  • Shadow Man 2- Announced that it would pay families to put game advertisements on the headstones of departed loved ones. Acclaim claims it was all a joke when faced with public protest.
  • Gladiator: Sword of Vengeance- Intended to use a "bloodvertising" campaign featuring signs that dripped red liquid over the course of a week.
  • Burnout 2- The company offered to pay for all speeding tickets distributed on the game's launch day. The idea was halted by British police who worried that public knowledge of "free ticket" would encourage unsafe driving.

Source: Game|Life

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