Sony, Intergi Join Forces for SOE Network Advertising

Sony Online Entertainment has inked a deal with online advertising company Intergi to provide ad placement across Sony's entire network.

The deal will cover over 30 of Sony's websites, including their top gaming portal at www.Station.com. Intergi says its unique services, including smart technology and highly configurable optimization capabilities, "will enhance SOE's ability to monetize the SOE network."

"We feel this is a tremendous alliance," said Intergi CEO Jayson Dubin. "SOE is a worldwide leader in online games, so it was natural for us to be able to leverage our digital and online advertising expertise in the gaming industry for such a poweful brand."

Sony's Director of Web Presence Jacob Robinson added, "SOE's sites are a critical component of our brand and are a front-line resource when it comes to reachign gamers and advertisers. Intergi will h elp bring more value to these sites with targeted advertising that is relevant to gaming enthusiasts."

Intergi offers highly-customized advertising campaigns to web portals and game companies including Vivendi, Electronic Arts, 2K Games, Activision, Eidos, Blizzard and many others. The company serves over three billion page views every month, reaching a monthly audience of over 70 million gamers.