Developed by Dallas-based advergaming company Blockdot, the game casts characters in the role of a Taco Fu master who must defend his honor and his meal against hordes of hungry cheapskates who refuse to spring for their own food. Players will jump, punch and kick the onrushing masked mooches in a desperate attempt to keep their soft taco grandé with a side of fries supreme all to themselves.
Blockdot, owned by newspaper and television company Media General Inc., is one of the leading producers of company-sponsored "advergames," and has produced over 800 games for a client list that includes AT&T, Baskin-Robbins, Kimberly-Clark, Motorola, Universal Pictures and many others.
Although the game does not include stupid-looking dogs with cheesy accents, it does offer prizes such as desktop wallpapers and instant message icons to players who display sufficiently powerful Taco Fu. Gamers and Taco Bell fans alike can protect their beans at www.tacobell.com, or at Blockdot's Kewlbox gaming portal.