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Activision Scores Record High Revenues

| 6 Nov 2007 14:05

A 69 percent boost in revenues: Those were the key second fiscal quarter results for publishing giant Activision, which recorded net revenues of a record $317.7 million.

"Our second quarter net revenues were the highest in our company's history and we ended the quarter with $962 million in cash and short-term investments," Activision chairman and CEO Robert Kotick said.

Kotick added that Guitar Hero III, which the company predicts will be scarcely available for latecomers because of its massive popularity, figured heavily in the company's positive performance:

"During Q3, we shipped more units of our internally developed, wholly owned franchise, Guitar Hero III: Legends of Rock, than any other game in Activision's history. Within the first seven days, consumer sell through was more than $100 million in North America alone - our largest product launch ever."

Net revenues for the third quarter are estimated to surpass $1 billion.

Source: Gamesindustry.biz

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