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Nintendo to Address Bottleneck; Dismisses Competitors

| 7 Nov 2007 14:20

Nintendo of America President Reggie Fils-Aime said a production bottleneck will be swiftly corrected and also dismissed the possibility of competitors successfully competing in the Wii's casual-player market.

Following publisher complaints that demand for Nintendo Wii software was impeding its ability to launch titles, Nintendo of America President Reggie Fils-Aime said the problem will be resolved in three weeks.

"As every publisher talks about shifting over to Wii it's creating this crush of production right now at our factories for software," Fils-Aime said at a BMO Capital Markets conference.

He sounded a note of assurance, saying the problem was "very short-term." "What we've done is to ramp that capacity up and work with the publishers to ensure that their best titles get into the marketplace and [they] have a productive holiday."

Fils-Aime also dismissed the idea that Sony and Microsoft would successfully enter the Wii's market with casual games and a peripheral imitating the Wii remote.

"They've gone down the path with very expensive machines where they lose money on the hardware on every unit they sell," he said, later adding, "I don't think a consumer paying $600 for a Sony system, software and accessories is the same consumer who wants to play a more casual type of product."

Gamesindustry.biz

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