Rockstar's hit title has smashed yet another record.
Guinness World Records confirmed that Grand Theft Auto IV grossed the most day-one sales proceeds ever.
The game garnered $310 million and sold 3.6 million units in 24 hours. That shatters the old record of Halo 3, which generated $170 million, as well as that of the fastest-selling movie, Spider-man 3 ($60 million) and even the fastest-selling book, Harry Potter & the Deathly Hallows at $220 million.
The company's latest effort had already bested sales records in Europe specifically and for individual consoles, and also attracted the usual round of condemnation from Jack Thompson.