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Microsoft Prepared For Total War In Europe

| 26 Jun 2008 18:40
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Microsoft's David Gosen says that despite the doomsaying of analysts, the Xbox 360 is actually beating the PlayStation 3 in Europe, and Microsoft is prepared to spend as much as it takes to make sure it stays that way.

Gosen, the European vice president of strategic marketing for Microsoft EMEA, told MCV that the Xbox 360 console has sold more than five million units in Europe, a number that puts it ahead of Sony's PlayStation 3. Referring to analysts' predictions of a rough ride for the system outside its North American power base, Gosen said, "Anyone trying to call a winner this Christmas is calling too early. We are incredibly well-positioned - our installed base in Europe is well over five million and contrary to what's been reported we are at least, if not more than, three quarters of a million ahead of PS3."

"If we look at the momentum in the business in the last few months, the trajectory has changed significantly," he added. "My only message to the analysts is to check their numbers."

Gosen said that Microsoft isn't interested in anything less than victory in Europe, and the company is prepared to spend whatever it takes to make that happen. "We have some very aggressive plans in terms of investing in this market to be successful," he said. "We are in Europe to win. We're not here to come second or third."

"We are going to invest to win in Europe. There is no question about that," Gosen said. "We understand the challenge in the region. We understand what we need to do to continue to drive the growth of the business. What we need to do is not just pay lip service to this but really invest."

Sony may not be interested in just sitting idly while Microsoft pours zillions of dollars into Europe, however; the company recently announced its plan to launch an online movie service for the PlayStation 3 in the U.S. this summer.

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