SCEE President, David Reeves, has claimed that the PlayStation 3 is beating the Xbox 360 in the PAL regions.
Backed by internal Sony sales figures, Reeves said that he was "confident that in PAL territories our installed base is 300,000 units ahead of Xbox 360."
Reeves was also quick to quash rumors of a PS3 price cut. Addressing 'leaks' from a recent Sony meeting, he said, "No we are not going to go down in price; neither are we going to go down in price on PS3 in spring time either. Absolutely not, whatever you might have heard to the contrary,"
He went on to say, "We're relying on the fact that the industry will keep growing and while we might have a comparatively smaller share of the market we will have higher sales. PS3 is tracking where PS2 was at the same point in its life. The value added strategy will continue for some years to come."
Some might argue that this is a risky strategy in the current economic climate, especially as the PS3 is more than twice the price of an entry level Xbox 360, but only time will tell if this gamble will pay off.