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Movie Studios Make Super Bowl Worth Watching

| 12 Jan 2009 22:00
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Even if you don't care to watch your local sports team run the beanball in for a home run, trailers for "Transformers: Revenge of the Fallen," "Monsters Vs Aliens" and "Up" may make it worth while.

While I would like nothing more than to watch my favorite athletic squadron, the Nye Mets, take to the field in an enthralling display of sporting competition, Hollywood studios plan on putting on quite the show regardless of who plays in the big game. Variety reports that while the typically insane price for a 30 second Super Bowl advertisement (up from $2.7 million to $3 million this year) has scared off most regular takers, major film studios have been undeterred.

Of those confirmed, Paramount will be showing off the first ever footage of the upcoming Summer sequel, "Transformers: Revenge of the Fallen," along with the highly anticipated "Star Trek" revival and the decidedly less anticipated "G.I. Joe." Universal will have "Land of the Lost" starring Will Ferrel along with the fourth "Fast and Furious" to show, with Sony bringing Tom Hanks in "Angels and Demons," a prequel to "The Divinci Code."

DreamWorks Animation looks to draw most of the headlines from the trailer blitz with its 3-D commercial for its upcoming cartoon, "Monsters Vs Aliens." Based on the 1984 comic Rex Havoc: Raiders of the Fantastic, its the first animated movie to be produced in true 3-D, as opposed to other films like Disney's "Bolt" which have the 3-D effects rendered back into an already finished film. The appropriate 3-D glasses will be made available soon at Pepsi and Sobe Life Water kiosks found within participating grocery stores, though don't expect to experience what you would in the theaters.

Finally, Disney plans to raise awareness for Pixar's next animated hit, "Up," which is already facing high expectations from critics.

With ad sales down overall, there is still time for other studios to get in on the big game at the last minute and at lowered, negotiated rates. Fox, for example, has yet to buy any ad time and has "X-Men Origins: Wolverine," "Night at the Museum 2" and "Ice Age: Dawn of the Dinosaurs" to promote. Warner Bros. is in the same boat, though Variety expects that they may not purchase any time at all, despite "Terminator Salvation," "Harry Potter and the Half-Blood Prince" and of course, "Watchmen," all in need of air time. Regardless of how these two studios respond, movie fans are in for great sneak peek of the upcoming year.

Via: io9

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