An Ode To Joy For PopCap

Looks like people are finding something worth buying, despite the down economy; casual game icon PopCap has seen the benefits of a 85.3% sales jump.

During 2008, PopCap's smorgasbord of casual gaming allowed the company's sales to double, partly fueled by the last quarter release of Bejeweled Twist.

"Our family-friendly casual games appeal to the broadest consumer audience - literally anyone over the age of five or six - making our products extremely reliable sellers at retail," explained Dennis Ryan, executive vice president of global business development. "And the games themselves represent a markedly different value proposition to that enormous target audience, compared to traditional 'hardcore' video games."

From as far back as 2006, PopCap has been making huge gains, and games like Bejeweled and Peggle, along with good coverage on Steam, has given the PopCap team an enormous edge on the casual market. It doesn't hurt that you can get the addictive little suckers on just about everything that draws current; sometimes they're even free.

With the move into mobiles as well, maybe 2009 will be the year of the PopCap.

I, for one, would like to welcome our new casual overlords.

Source: Gamesindustry.biz