People for the Ethical Treatment of Animals is taking the fight against seal clubbing online, calling for online gamers to help protest four Horde seal killers in World of Warcraft.
PETA's opposition to the Canadian seal hunt is well known, of course, but now they're taking the fight to a whole new arena: The digital World of Warcraft, where four Canadian Horde sealers are apparently planning on beating the crap out of cute, white, furry little baby seals this weekend.
"Thrall refused to ban the slaughter of seals, despite multiple requests from the Alliance to do so, because Orgrimmar stands to make a large profit from the fur," the PETA website says. "Activists from across the Eastern Kingdoms and Kalimdor are banding together to put a stop to the atrocious seal slaughter. Anyone who slaughters baby seals for their fur must surely be in service to the evil Lich King."
Players must be on the WhisperWind realm if they want to participate in the battle, which will take place in the Howling Fjord zone of Northrend at 1 pm EST on April 11. The PETA site says players need to be level 70 to reach the zone, although Kotaku questions that claim and also notes that the event, sadly, isn't being held on a PvP server.
I'm not sure what all this means. Is this a "real" thing? Did PETA enlist four of its members to play Horde characters in this protest or is there an actual Horde guild of seal clubbers that runs around bashing and skinning seals? And if these guys are the "Sons of Canada," why exactly does one of them sound like stereotypical Georgia backwoods in-breeders? We don't talk like that.
If you're interested, PETA has created a Facebook event in support of the protest and also has a series of videos posted on its YouTube channel. They don't do much to help explain what's going on but at least they're kind of amusing.