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Koei Tecmo Joins Calls for PS3 Price Cut

| 4 Jul 2009 14:08
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Kenji Matsubara, CEO of Koei Tecmo, has added his voice to those calling for a price cut for the PS3.

Apparently taking cues from Activision's Bobby Kotick, Koei Tecmo CEO Kenji Matsubara has made it known that he has asked Sony to drop the price of the PlayStation 3.

In an interview with CVG, he said: "Whenever I discuss this with Sony reps I always ask them: 'Please cut the price', but I don't have a clear view on Sony's situation."

"It's definitely a way of boosting the PS3 market, but it's Sony's strategy and I don't know their cost structure. Sony introduced cutting-edge technology in the PS3, that's why people in the industry accept that the PS3 cost is so high, but we'd welcome a price cut."

"Yes, from a publisher's point of view we would welcome a price cut for PS3, and we are waiting, definitely," he added.

Source: via 1up

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