Marvel has declared that from here on out, it's done with making "crappy" games to tie in with Marvel movies, hopefully meaning we never have to suffer through another Iron Man.
The movie game tie-in is a staple of the games business, and there is no more flagrant a culprit when it comes to these almost always godawful games than none other than comic and entertainment powerhouse Marvel. Remember Iron Man? Pretty decent movie. Not so decent game. Horrible game, even if all you played was the demo.
It'll never happen again, Marvel says. The company has turned over a new leaf and are hereby saying adios to what they specifically call crappy movie games. "We are not doing movie-based games anymore," Marvel's Ira Rubenstein said. "Actually, wait ... we are not doing crappy movie-based games anymore. You can quote me on that."
Rubenstein says that X-Men Origins: Wolverine will be the kind of thing Marvel is looking to do with its movie tie-ins now. That is, a game experience that stands on its own and relates to the movie property but isn't churned out as a cheap replication. Rubenstein has high hopes for the next Iron Man game and is optimistic for the Thor game as well.
When I was first starting out in this business I was asked to review the Hulk game for the DS. That's what they call hazing the new guy, or making the intern play the games nobody else wants to. I'm glad Marvel is now committed to quality, but this leaves us with a dilemma. What games will we use to torture interns now? Imagine Frogz, I'm looking at you.