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2K Games Signs Playboy Deal for Mafia 2

| 8 Mar 2010 16:36
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2K Games has signed a deal with Playboy to integrate some vintage, high-class gams into the upcoming gangster game Mafia 2.

Awhile back, the local yammering Aussie made note of the fact that some things in life can only be more awesome if they have tits and are on fire. This is apparently a theory that 2K Games at least partially subscribes to, as reflected by the fact that the company has entered into a licensing deal with Playboy to add more than 50 vintage covers and Centerfolds to Mafia 2. The deal will add an extra dimension of realism and flavor to the game, which takes place in a "meticulously" replicated American city of the 1940s and 50, by allowing players to collect "virtual copies" of the iconic men's magazine.

"While most mob-inspired games' emphasis is solely on action, Mafia 2 features a deep and compelling narrative that is embellished with a sophisticated, era-evoking atmosphere," said 2K President Christoph Hartmann. "In partnering with Playboy, we are able to add a unique element of authenticity to the game by using vintage images from the magazine that illustrate the power of Playboy's influence on the attitudes and culture of that generation."

Playboy was launched in 1953 and grew to become the number-one "men's magazine" in the world, a title it still holds despite years of reduced circulation following its peak in the 1970s.

"Mafia 2 is set when Playboy first came into vogue and features characters whose style and attitudes mirror content from our early issues," added Jimmy Jellinek, editorial director at Playboy Magazine. "We're excited to bring an element of authenticity to the game that is unmatched in the men's publishing category."

Mafia 2 is currently in development at 2K Czech, the studio behind the original Mafia, and is scheduled for release later this year on the Xbox 360, PlayStation 3 and PC.

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