News

Lack of Twilight Game Has Cost Industry Millions

| 19 Mar 2010 19:46
image

A financial analyst said that videogame publishers are missing out on a potential windfall from Twilight fans.

We get it. People dig vampires, especially the cute emo ones found in Twilight. The books have been out since 2005 and the first movie was a box office success. And now with four books and two films under the franchise's belt, with another to drop this holiday season, Games Investor Consulting analyst Nick Gibson has reason to wonder why the videogame industry has dropped the ball. He thinks that a Twilight game would make at least seven figures, especially if it focused on the 20-30 year old female demographic.

"Given how hot a property it is, Twilight could easily present a seven-figure exploitation opportunity, especially if publishers look at taking it beyond retail gaming and considers network gaming," Gibson said.

He goes on to posit that the owners of the digital rights might not know that they are sitting on a potential goldmine. "It may well be that the rights holders aren't aware of the potential benefits as they haven't explored the games market before. It's not unheard of - although it is increasingly unusual in this day and age."

Realizing that there may be a backlash amongst more serious videogame fans, Gibson thinks a Twilight game would do well to appeal to female gamers:

Given the demographic Twilight appeals to, there probably isn't a huge crossover between them and Xbox 360 or PS3 fans. The brand's appeal could actually extend significantly beyond the expected teen girl market and into the 20- to 30-year-old female market, which has a very substantial crossover into gaming. There's a greater resonance with Wii and DS users.

Despite rumors of a Twilight MMOG in the works, the only game to bear the movie license is a version of Scene It.

I can't tell if that's a good or a bad thing.

Source: MCV

RELATED CONTENT
Comments on