Jimquisition
In the Hall of the Mountain Dew

Jim Sterling | 5 Nov 2012 16:00
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This week's Jimquisition is fueled by Mounting Dudes.

Halo 4 is out this week, and if you've been paying any attention to its marketing, you'll know that you won't be able to enjoy it without the crisp, refreshing taste of Mountain Dew, and a bag of faithful Doritos at your side. Why not play Halo 4: King of the Hill fueled by Mountain Dew while you're at it? It's fueled! By all of the Mountain Dew.

Yeah ... why are we paying so much for ad-supported content, anyway?

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New episodes of Jimquisition appear every Monday, only at The Escapist.


Jim Sterling is The Escapist's reviews editor and produces Movie Defense Force and Jim & Yahtzee's Uncivil War, alongside Jimquisition. He also hosts the FistShark Marketing podcast, and does videos on his stupid YouTube channel. He wears good quality ties, not great, but nice enough.