Dark Souls 2 is all about going in, guns blazing, and hoping to God it works. Oh dear.
Namco Bandai's PR chief recently shone a spectacular light on the broken mentality of "AAA" publishers, describing the promotion of high profile games as something akin to a spray n' pray crapshoot. Despite the first Dark Souls showing the world how real success is won, it appears lessons will not be learned.
So start praying.
Jim Sterling is The Escapist's reviews editor and produces Movie Defense Force and Jim & Yahtzee's Rhymedown Spectacular, alongside Jimquisition. He also hosts The Dismal Jesters podcast, and does videos on his stupid YouTube channel. He wears good quality ties, not great, but nice enough.
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