As members of the Illuminati, my Secret World platonic co-op partner and I represent one of the most secretive societies in the history of civilization. I look like a sewer worker with an armory strapped to my back, and he dresses like a kind of occult pimp.
When it works, The Secret World is an intriguing, globe-trotting mystery with some seriously snappy writing and an absorbing universe that exists just south of the fourth wall. It carves out a niche somewhere between Steven King's Dark Tower series and Alan Moore's The League of Extraordinary Gentlemen. The IP oozes potential.
Which really makes me wonder why someone decided to staple a piss-poor MMO to the side of its head.