In response to "An Endemic Problem" from The Escapist Forum: I've always thought one of the reasons more advertisers don't take advantage of the gaming press is because they know their fundamental weakness in this area: advertisers don't understand how to market anything other than games to gamers.

We, as gamers, actively mock any and all attempts to advertise non-game products with "gamer sensibilities." Gillette's gamer razor? Gamer grub? What the hell? We even get bristly over game-related ads that don't fit with our idea of the culture. How many times have you seen one of those people-too-beautiful-to-be-gaming ads where they've got that I'm-painfully-excited-about-this-smile and scoffed?

Advertisers will always be afraid of marketing to gamers until they have a better grasp on what advertising works. They're still a long way off right now.

- Ironmaus

I thought that it was best said over at the "A Life Well Wasted" podcast in the "Death of EGM" episode*.

"EGM was a print magazine trying to sell to people who no longer use the print medium."

Consider. Most gamers in that precious 18-35 age zone are the are among the reasons newspapers are dying. We don't read newspapers anymore, if we ever did. Likewise, what's the incentive to pay to get an issue of EGM, when I can get similar content online for free at Gamespy, Gamespot, or yes, the Escapist? Not only is the online material free, its also updated as soon as news comes in, where-as the print magazine can't possibly alter itself once the magazine's been shipped.

Therefore, while I'll agree that the advertising policies are likely contributing to the decline of traditional print gaming journalism, we have to recognize that print journalism in general is declining due to the internet, and factor in that gamers are even more likely than most to get our news there.

- jng2058


In response to "The Top Ten Reasons Top Ten Lists Reign" from The Escapist Forum: Great article. I think you've managed to get many of the reasons spot on. I mean, I visit Gamefaqs with regularity (i.e., even when I'm not consulting a FAQ), despite not being a member of the site or visiting the forums, and one of the things I like doing is seeing the top 10 lists that appear on the front page.

Many times, I've felt despair at a list that included things I felt plain wrong or ridiculous, such as lamenting when a 'top 10 alternative use of weapons' included grenade jumping in Halo, but not the original (and far more important!) rocket jump of quake. Sometimes, on the other hand, I'll agree with a list entirely, confirming my prejudices, and sometimes I'll stop to analyze why the author picked one thing or another.

However, even when the list doesn't interest me, I'll usually take a look at the number 1 in any case, a clear sign to me that that is the big draw to these lists.

- Vert


In response to "Switching Sides" from The Escapist Forum: Seeing a paling from both sides of the fence can render it in much higher definition than perching on one and pointing a red pen. A good article making an excellent point.

In any medium, and indeed with any issue taking too close a look can have one focused tight on something only to miss a plot hole the next scene over. Or you lose the whole picture. I have to say I wouldn't really enjoy being in an environment where every second superior has something else they require me to do which may well be a detriment to what I consider the art of a piece. It's great to see so many developers pull through.

- Labyrinth


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