Ubisoft isn’t worried about the loss it just posted, as Assassin’s Creed 3 sales will make up the difference.
Ubisoft just announced a $41.5 million loss in the last six-month financial period, but isn’t concerned at all; in fact, it’s revised its projected sales guidance upwards, to somewhere between $1.54 billion and $1.62 billion, thanks largely to gangbuster sales for colonial kill-fest Assassin’s Creed 3. The latest in the Assassin’s Creed franchise moved 3.5 million units in the first week of launch, comfortably outdistancing any previous entrant in the franchise.
According to Ubisoft CEO Yves Guillemot, the loss for the period was due largely to marketing payouts designed to pump up sales for Assassin’s Creed 3 and Far Cry 3, both of which Ubisoft is depending on to push its profits through the roof in the second half of the financial year. Though Ubisoft did post a loss, revenue was up, thanks in part to back catalog sales and a huge – over 50% – jump in online sales.
Moreover these are just the console sales for Assassin’s Creed 3, as the PC release was delayed until November 2012; plus, of course, there’s the Christmas season as yet unaccounted for. All of which suggests that Ubisoft will get the sales uptick it’s projecting.