ZeniMax Media, the parent company of Elder Scrolls studio Bethesda, is expanding into Europe with a new London, England office.

Sean Brennan, a gaming veteran with over 20 years in the European marketplace, will helm the operation. Brennan’s management team includes Director of Sales and Business Development Greg Baverstock and Director of Marketing and Public Relations Christina Camerota. Titles published in Europe will be labeled under the Bethesda Softworks brand.

“This is an important step for us as we look to expand our presence in markets outside of North America. We want to establish direct relationships with retailers and distributors throughout Europe and the U.K. as we bring exciting titles like Fallout 3 and Rogue Warrior to gamers worldwide,” stated ZeniMax Media Chief Executive Officer Robert Altman.

Brennan expressed, “We are happy to be part of the ZeniMax family. Building upon their great reputation and extending their direct reach throughout Europe and the U.K. is an exciting, new phase in the expansion of the company.”

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