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Dontnod to Ramp Up Self-Publishing Following Tencent Investment

Tencent dontnod entertainment investment self-publishing

Chinese conglomerate Tencent has invested €30,000,000 ($36,250,000) in Life is Strange developer Dontnod Entertainment to assist in its continued growth and push into self-publishing.

The two companies have also entered into a business cooperation agreement, the details of which have not been made public. However, the scale of the investment does give Tencent the opportunity to appoint a representative to Dontnod’s board of directors. The investment is part of a larger capital increase issued by Dontnod, which is expected to attract a total of €40,000,000.

Prior to the Tencent investment, Dontnod’s first foray into self-publishing was last year’s Twin Mirror, though the studio partnered with Bandai Namco for the game’s console distribution. Around the same time, Dontnod CEO Oskar Guilbert told that the change in strategy stemmed from rejections based on the often diverse nature of its protagonists.

At that time, the studio had plans to self-publish four games that were already in the pipeline, alongside two others, one with the support of Vampyr publisher Focus Home Interactive and one with an unnamed major publisher.

Meanwhile, Tencent has been investing heavily in video games in recent years. The company has full ownership of Riot Games, Funcom, Digital Extremes, and Splash Damage, as well as various stakes and investments in Epic Games, Ubisoft, PlatinumGames, and several other studios.

About the author

Damien Lawardorn
Editor and Contributor of The Escapist: Damien Lawardorn has been writing about video games since 2010, including a 1.5 year period as Editor-in-Chief of Only Single Player. He’s also an emerging fiction writer, with a Bachelor of Arts with Media & Writing and English majors. His coverage ranges from news to feature interviews to analysis of video games, literature, and sometimes wider industry trends and other media. His particular interest lies in narrative, so it should come as little surprise that his favorite genres include adventures and RPGs, though he’ll readily dabble in anything that sounds interesting.