Friday Box-Office: Teen Weepie Crushes Cruise


The Fault in Our Stars converts teenage tears to cold hard cash

It wasn’t too long ago that Hollywood would’ve never considered movies aimed at women and/or girls to be a safe bet against a macho scifi/action blockbuster starring Tom Cruise, but tide seems to have rather decisively turned.

Despite positive reviews and heavy marketing, Edge of Tomorrow is set to spend its debut weekend in a disappointing 3rd place slot, buried by the strong showing ($53 million on a $12 million budget by some projections) by young adult juggernaut The Fault in Our Stars and the continued strength of Disney’s Maleficent.

The Fault in Our Stars, an adaptation of a best-selling YA novel about the romance between a teenaged cancer patient and a handsome, disabled survivor, was widely expected to win the weekend (and keep Edge from the top spot) based on a strong showing by the film’s aggressive social media campaigning. But seeing the Cruise vehicle (likely) taking the bronze against the week-old Maleficent is something of a shocker. The Angelina Jolie starrer has been overperforming across the board, dropping a relatively light 53% in week two. It’s possible that Disney’s dark fairytale is the beneficiary of “spillover” from sold-out showings of Fault, as both are targeting a traditionally under-served (in summer months) female audience.

Edge is expected to fare better in international markets than domestically. Meanwhile, all rival studios are bracing for next week’s arrival of two highly-anticipated blockbuster sequels: Dreamworks’ How to Train Your Dragon 2 and Sony’s 22 Jump Street.

Source: Deadline

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Bob Chipman
Bob Chipman is a critic and author.