Philadelphia, PA—Thursday, May 28, 2009— GameX (Games & Media Expo), October 23-25, 2009 in Philadelphia, today announced its media partner in the game consumer marketplace, The Escapist, a leading video gaming destination offering video game enthusiasts high-quality, innovative and exclusive content. The Escapist will serve as the exclusive game consumer online media partner to GameX, with significant pre-event promotions and on-site presence at the main event.
The Escapist‘s role as media partner provides GameX with access to a highly active online community of more than three million video game enthusiasts through cross promotional advertising leading up to and during GameX. At the intersection of online publishing and community platforms with unique social media elements tailored for its audience, The Escapist has more than doubled in size within the last year and boasts over 28 million page views each month.
Honored with both a Webby Award two years in a row in 2008 and 2009, and Webby People’s Voice Award in 2008, The Escapist is also responsible for the web’s most viewed video game review series, Zero Punctuation, starring Ben “Yahtzee” Croshaw, in addition to introducing the first-of-its-kind Internet Film Festival for Gamers and the March Mayhem game developer competition.
Presented by NBC Local Media in Philadelphia, GameX is a high-visibility entertainment, tech and media show with games as its main attraction. Designed to appeal to local, regional and national audiences of game players, film and TV fans, comic book buffs and tech enthusiasts, GameX features pop culture elements such as advance film and TV screenings and trailers, celebrity guest appearances, high stakes game tournaments, robotics demonstrations, animation festival and competitive art exhibit, video art installations and much more. The Escapist will cover key GameX show announcements over the coming months.
Alex Macris, CEO and co-founder of Themis Media, publishers of The Escapist, offers, “We designed The Escapist to be an interactive community for and by video game enthusiasts. GameX is providing the kind of game consumer experience that appeals to our highly engaged and diverse consumer audience.”
Fiona Cherbak, vice president of business development for GameX, adds, “From their top-notch editorial content to their massive online community of dedicated gamers, The Escapist was the right choice as a media partner for GameX and NBC. We look forward to their energetic participation at GameX, as well as their pre-show promotional support.”
About The Escapist
Founded in 2005, The Escapist is a leading video gaming destination offering video game enthusiasts high-quality, innovative and exclusive content. The mouthpiece of the gaming generation, The Escapist aims to capture and celebrate the contemporary video gaming lifestyle and the diverse video game culture by way of in-depth features and thought provoking articles authored by leading video game authorities, as well as cutting-edge video shorts, engaging forums and robust and innovative social media elements tailored to its audience. The Escapist is part of Themis Group, Inc.’s online media arm Themis Media, and currently generates over 28 million page views each month.
GameX, the Games and Media Expo, is a national game consumer show and ‘pop culture’ festival produced by Virtual Rush Gaming in Philadelphia, designed to draw from local, regional and national audiences of game players, film and TV fans, comic book buffs and tech enthusiasts. GameX is supported by NBC Local Media with media and marketing, as well as participation from NBC Universal brand partners.
About NBC Local Media
NBC Local Media is comprised of ten NBC owned-and-operated television stations reaching 27% of US TV households; the NBC Everywhere operation focusing on the growing Out of Home digital market; LX.TV, a content production company that produces lifestyle and cultural programming; and Skycastle Entertainment, an award-winning entertainment marketing and promotion company. Together, the NBC Local Media properties distribute NBC Universal content and produce local content for broadcast.