JK Rowling Teases a Major “Potter” Announcement


In less than a week, we’ll know what JK Rowling’s “Pottermore” is. Place your bets now.

There are few media properties in the world – perhaps in all of history – with the sheer clout of JK Rowling’s Harry Potter series. With Harry Potter, not only do you have the best-selling books, but you have the videogames (some better than others) and the massively popular film series. Hell, you even have an amusement park. But the final film in the franchise is coming this July, and with that, the Harry Potter series is over.

Or, maybe not. There’s a mysterious countdown on YouTube with the URL “JKRowlingAnnounces.” As you might expect, it’s a clock that’s ticking down “until J.K. Rowling’s announcement,” and at time of writing it had 6 days, 9 hours, and 57 minutes to go. The site shows a cloudy sky in front of many, many owls, which might lead some to suggest that this announcement has something to do with the Boy Who Lived.

Those people, of course, would be absolutely right. The site in question is “Pottermore,” and just in case the title, URL, and white owls on the screen didn’t clue you in, there’s a copyright note at the bottom that reads: “Harry Potter and Pottermore Publishing Rights © J.K. Rowling. Harry Potter characters, names and related indicia are trademarks of and © Warners Bros. Ent. All Rights Reserved.”

Okay, so Pottermore is more Potter. That’s pretty straightforward to me, right? Maybe it’s a new book series, maybe it’s a new movie series; it could be anything. But the trademark in question tells a different story, reading almost like it could be a Harry Potter-themed social network. To quote:

Providing multiple-user access to a global computer information network; providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest; providing on-line communications links which transfer the web site user to other local and global web pages; providing on-line facilities for real-time interaction with other computer users concerning topics of general interest

That just sounds like a big Potter website or network, to me. Maybe it’s an MMO.

I guess we’ll find out in just under a week. Your thoughts, ladies and gentlemen?


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