New Tekken 6 Ad Features Brawling Bikini Bimbos

The second “What Will You Fight For?” video for Tekken 6 has been released, providing proof once and for all that people who think videogamers are juvenile idiots might actually be on to something.

So, Tekken 6. Before I watched this video I didn’t know anything about it and now I feel like I know too much. Let me break it down for you: Hot women in underwear fight over a pair of shoes. Hot women in bikinis fight over a hair straightener. Hot women dressed up like Japanese schoolgirls fight over… well, it’s not really clear but it’s an excuse for an upskirt shot and that’s apparently what we’re here for.

That’s it. That, aside from a “What Will You Fight For?” graphic, is the whole thing from start to finish. And I guess that’s how videogames are sold today.

It’s is also why a significant portion of the population still thinks we’re a bunch of goddamn idiot children. I’ve spent hours talking about the evolution of gaming as a mainstream entertainment medium, about the power of interactive storytelling, about the wealth of content our industry provides in games ranging from The Path to Peggle to Mass Effect and all of that ends up meaning dick because the people responsible for making and marketing Tekken can’t get over their giggling obsession with tits.

Maybe there’s some kind of irony to all this that I’m just not getting. As I mentioned, I know nothing about Tekken except that it’s a fighting game, so maybe there’s a subtlety at work here that’s gone sailing over my head. But I doubt that very much. I’m pretty sure that this just is what it is: Nearly-naked chicks brawling over shoes. So nice job, Tekken folks. Way to set the bar so low that I’m more likely to step on it than trip over it.

Tekken 6 comes out later in October for the Xbox 360, PlayStation 3 and PSP. In the meantime, you can get an eyeful of the “What Will You Fight For?” campaign in all its rampaging stupidity at whatwillyoufightfor.com.

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