Battlefield 6

Battlefield 6 takes shot at CoD marketing with star-studded spoof Live Action trailer featuring UFC’s Paddy Pimblett

Battlefield 6 dropped an interesting live-action trailer on Sunday evening. What looks to be your standard cool celebrity-endorsed trailer, as seen with Call of Duty, Diablo, and other extremely massive triple-A titles, has instead been spun on its head in what appears to be a spoof marketing take, taking aim at its key competitor, Call of Duty.

The Live Action Trailer starts off with an introduction of celebrities, going from Zac Efron, Jimmy Butler, Morgan Wallen, and Paddy Pimblett. It’s quite the variation of actor, basketball player, country singer, and UFC fighter combo. The squad takes on the 4 classes in the game, walking along a bridge in a “cool guys don’t look at explosions” type of walk onto the stage. Yet, they get hit with an RPG and eliminated within seconds of their introduction. Out walk your grounded soldiers, who say, “Who was that? Doesn’t matter. Well played.”

We then get a more classic live-action trailer of your hectic Battlefield experience. You get to see some gadgets at work, the classes being classes, and then things blowing up and squad wipes. Throw in some classic sending a buggy into a building and blowing it up to showcase the type of destruction BF6 is running with, which helps to hit the Battlefield moments, alongside the new technology in the game.

The trailer then ends with a call to pre-order, and demos some stuff we haven’t seen before. The Phantom skins are slightly different based on the previous marketing stills of them, looking even more grounded than previously seen. We then see the teaser of what the premium battlefield pass is, called the BF6 Pro Token, and other such tidbits. The general reaction to it is very entertaining, too. Everyone knows it’s a dig at CoD marketing, especially as Black Ops 7 Beta is about to start the weekend coming up. Then BF6 launches the week after that. It’s the type of Pepsi versus Coke marketing that makes the FPS wars entertaining once again.


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Craig Robinson
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Craig Robinson is an experienced gaming and esports writer with nearly a decade of coverage experience since 2015. With a background in software engineering, he combines his journalistic expertise with a strong understanding of technical SEO and web development fundamentals. He’s passionate about covering MMO games, competitive esports, and crafting guides that help players get the most out of their favorite titles. Drawing on years of newsroom experience, Craig blends breaking news instincts with evergreen content strategy and a solid grasp of content marketing fundamentals. His work has appeared in Esports News UK, Gamer Guides, and VideoGamer, and he now contributes to The Escapist’s news team. When he’s not writing, Craig can usually be found running, at the gym, or tinkering with coding projects to keep his GitHub active.