New figures show that Britain is fast becoming a nation of gamers.
A report released by UK trade organization ELSPA and the ISFE says that 32% of the people in Britain have dabbled in games at least once in the last six months.
According to the figures, most British gamers play for less than an hour a day, but around eight per cent play for more than 16 hours a week. The PC was found to be the most popular platform, with 33% of all game players using it. The Wii closely followed with 27% and the Xbox 360 came in third with 9%.
ELSPA Boss Michael Rawlinson credits social games, iPhone titles, and the Wii for the figures: "In the last few years, the development of motion sensor technology saw gaming become more accessible to new audiences who didn't previously connect with the industry," he said. "With the growth of gaming platforms such as social networking sites and the iPhone, we are witnessing once again the growth of gaming into new areas of society, truly showing that the UK is a nation of gamers."
32% might not sound massive but put into context, that 32% represents nearly 20 million people who engage with some sort of game on at least a semi-regular basis. That's a large and rather impressive number in my book, and a fantastic base for the industry to grow further.