This haunting Gears of War 3 trailer might not be officially from Epic, but you wouldn't know that by looking at it.
The video you see above is not an official Gears of War 3 trailer from developer Epic Games. Oh sure, I wouldn't blame you for thinking it was for a second - not only does it look remarkably professional, but it feels like a Gears trailer. All of the elements of the series' past trailers are in place: quiet, moody music over a bleak picture of the COGs fighting for their lives.
As official as it looks, though, it isn't. Heck, it wasn't even made using Gears of War 3 assets - the entire thing was apparently made using pre-existing art and models in Epic's Unreal Development Kit. The video is the work of a collaboration between the Duo Group and several other teams like Kootra, Treadster Media and Sound Wizardry, and it's abundantly clear that whoever was working on this worked hard.
Maybe I'm biased, though. No, not in favor of Gears; I'm biased in favor of Johnny Cash. The trailer uses his haunting rendition of Nine Inch Nails' "Hurt" as the accompaniment du jour, and the result is a poignant mix that celebrates the camaraderie of the COGs as they Do Not Go Gently Into That Good Night.
In other words, Epic needs to hire these guys to make official teaser cinematics, and stat. Even if their facial expressions never change, this has me more sold on the game than the official trailer did.