Activision says that Call of Duty: Black Ops is one of the best games it has ever made, and it's spending more than ever to make sure it's a success.
Activision is spending an unprecedented amount of cash on the launch of Treyarch's new Call of Duty game, Black Ops. In Activision's Q1 financial conference call, CEO Bobby Kotick said that it was the biggest investment the publisher had ever made in a title launch, but the sheer size of the market made it worth it.
Blizzard boss Mike Morhaime said that Activision Blizzard had greatly benefitted from having such a huge player base for Call of Duty, and from the success of the downloadable content. He said that that a lot of learning had been incorporated into Black Ops and it was shaping up to be one of the best products that Activision had ever created. He also said that it was a significant part of why the publisher was so enthusiastic about its prospects for second half of the year.
It's hard to believe that Black Ops will sell better than Modern Warfare 2, for no other reason than MW2's sales were just so enormous. But Activision is understandably keen to take advantage of the power of the Call of Duty brand, and it seems very likely that Black Ops is going to be a big success, especially with so much investment behind it.
Call of Duty: Black Ops is due to be released on November 9th.