The latest Crysis game lays the groundwork for future success, says executive producer Nathan Camarillo.
Call of Duty is pretty much the biggest fish in the videogame pond right now, and has set the bar pretty high for anyone hoping to follow in its footsteps. But rather than be daunted by CoD's sales success, Camarillo says that he can see no reason why the Crysis series can't be every bit as big .
Camarillo didn't think that it was going to happen over night, but said that Crytek was taking the vital first step on that road, by making sure that Crysis 2 - the first multiplatform Crysis game - came out of the gate strong and grabbed people's interest. He thought that the near-future military setting was an advantage because it was grounded enough for fans of military style shooters, but futuristic enough to grab sci-fi fans as well. He added that the game's nanosuit - which augments the player's strength, speed, and durability, as well as allowing him or her to become invisible for a short period of time - afforded a number of fresh game play options that he was confident people would enjoy.
Camarillo said that Crysis 2 was the start of a "new future" for the Crysis series, and that part of the reason that Crytek was trying so hard with the game was to set up future installments. "We're taking it very seriously. That's all I can really say about it. We wouldn't put this much effort into it if this were where it was ending. That doesn't make sense."
As Camarillo says, there's no reason why Crysis couldn't be as big as Call of Duty, but trying to figure out if it will is much harder. A strong game is important, but there's a lot of other things that go into attaining that level of success. Crytek's approach of trying to build brand awareness and loyalty, and then building on that base in the future seems like a sensible way of realizing that dream however, and it will be interesting to see where the franchise is in ten years time.
Crysis 2 will be released for Xbox 360, PS3, and PC on March 22nd in North America, and March 25th in Europe.