Developers have to occasionally take a leap and try something new, says DICE's general manager.
EA DICE's Karl-Magnus Troedsson, says that his company's competition will have a fight on its hands when Battlefield 3 comes out in the fall. He said that other developers and publishers were getting lazy in the way they made games, and that might be their undoing.
Troedsson said that DICE's competitors were using the same engine, not to mention the same structure, for all the games they brought out. He said that DICE wanted to tell a story with more dramatic twists and turns to it with Battlefield 3, rather than a consistently high-tempo game that was about filling the air with lead for a few hours. He thought that every now and then, studios had to take a leap of faith and try something new, and he said that he hadn't seen that in a long time. He added that Battlefield 3's rivals should watch out, because DICE was coming for them.
It's a little strange to think of a Battlefield game - or at least one that doesn't have "Bad Company" in the title - having dramatic twists at all, but a strong single player campaign is never an unwelcome addition to a game. Exactly how much good having a strong story will do Battlefield 3 against its rivals is debatable, however. After all, It's not hard to figure out that when Troedsson says "competitors," he's mainly talking about Activision and Call of Duty.
It's remiss to suggest that CoD's campaigns plays no part in the success of the series, but it's also true that a big part of the series' success is down to the strength of its online play. Unseating one of the best-selling series of all time is going to be no small feat, but DICE is hardly a slouch in the multiplayer department. Battlefield 3 comes out for Xbox 360, PS3 and PC later this year.