Sorry, folks, it looks like there won't be any DLC option to purchase Ultimate Marvel vs. Capcom 3.
Capcom may have just announced Ultimate Marvel vs. Capcom 3, but the publisher is already releasing a ton of information about the title. Unfortunately, the biggest tidbit is that it doesn't sound like the title will be available via download; it's a retail-only deal, folks.
Siliconera recently spoke to producer Ryota Niitsuma about the game. When asked if players would be able to add the game to their collections via DLC, Niitsuma explained, "Right now, we're only thinking about releasing a disc version."
A follow-up question from Siliconera asked why DLC wouldn't be an option, as well as if it was a "data issue" like with Super Street Fighter IV. According to Niitsuma, that's definitely a part of the issue:
"Given the development schedule, there wasn't enough time to work out all of the details to release it as downloadable content, as well. Also, for the reason you mentioned, there is so much data in the game it was easier to go this route."
Ultimate Marvel vs. Capcom 3 is set to arrive in November, for both the PS3 and 360 platforms. According to Siliconera, the game will carry a sticker price of $39.99