According to Gears of War 3, bling is appropriate, even in humanity's darkest hour.
If you're planning on picking up Gears of War 3 when it comes out next week, there may be golden weaponry in your future. Anyone who plays Gears 3 online in the first week after its launch will be rewarded with golden skins for two of the game's most iconic weapons.
The promotion, called the "Golden Wings Week," runs from the 20th to the 26th of Septmeber and is sponsored by the US Air Force. The skins are for the Lancer and Hammerburst assault rifles, the standard issue weapons for the COGs and the Locusts respectively. Epic's design director Cliff Bleszinski said that Gears 3 was the biggest and most polished game that the studio had ever made, and he was looking forward to sharing it with people very soon.
While it's nice that early adopters are going to get a little reward for dropping their sixty bucks at launch, it's somewhat diluted when you think just how many people are going to have these gold weapons. Gears of War is a pretty popular game on Xbox Live, so potentially millions of people could have these weapons. Of course, that might be just what Epic and the USAF is hoping will happen, albeit probably for very different reasons.
Gears of War 3 comes out for Xbox 360 on September 20th.