The Great Loot Hunt promises 28 days of community challenges for unique weapons and a chance to win cash and prizes.
Cash and prizes for some, in-game loot for others! 2K Games announced The Great Loot Hunt today, an in-game event for Borderlands 2 that will begin October 11 at 10 a.m. EDT. A new daily target enemy will be revealed each day for 28 days. If enough players take out the target enemy to meet the daily community kill count, they will be rewarded at the end of that week with a "uniquely super-awesome gun", says 2K. Taking down the target also earns you that day's entry for the sweepstakes, giving you a chance at up to $50,000 and other prizes. The cash and prizes are only available to players in the United States, but all players can participate for the in-game items.
To participate in the event, players must register at the Loot Hunt website using a SHiFT account and then hunt down both the special gun and the target enemy for each day. Kill the enemy with that day's gun, wash off the gore, and repeat daily until the sweepstakes ends at 5 a.m. EDT on November 7. Players will be able to track their sweepstakes entries as well as the community's progress towards the daily goals on the Loot Hunt website. The cash prizes available include four weekly cash prizes totaling $50,000, and a grand prize of $50,000. Weekly sponsored prizes include a lifetime supply of all 2K titles on Steam, a PlayStation Vita bundled with Borderlands 2 once it is released, custom Turtle Beach headsets, Borderlands 2 strategy guides from BradyGames, Nvidia graphics cards, and an Nvidia Shield with a Falcon Northwest Tiki PC.
The event will also include updates to some weapons in Borderlands 2 that will make some guns more powerful. Official rules are forthcoming, including instructions for how to enter the sweepstakes by mail.
Source: Gearbox Software