Miyamoto was disappointed with the violent showcase presented at E3 this year, stating the industry suffers from creative immaturity.
During the Q&A portion in Nintendo's 74th annual general meeting of shareholders, beloved Mario creator Shigeru Miyamoto was very forward about his thoughts on this year's E3 showcase, particularly Nintendo's biggest competitors Sony and Microsoft.
"This year, the majority of what the other developers exhibited was bloody shooter software that was mainly set in violent surroundings or, in a different sense, realistic and cool worlds." He goes on to say that the industry itself is suffering from a lack of creative growth, "[T]o some, it might have seemed as though there wasn't a wide variety of software at E3, and as though many people followed the same direction to make their video games. I believe this is a revelation of creative immaturity on our part as creators in the video game industry."
Miyamoto believes the violent theme comes from competitors copying one another because of prior success in the realm of 'bloody shooter software,' "Because so many software developers are competing in that category, it seemed like most of the titles at the show were of that kind."
He understands the general public may misinterpret his comments, "But in the digital content field, I think that our creativity is still immature," at least when compared to the other creative industries. "In the world of comic books and movies, there are people who are challenging themselves to be even more creative than before in creating their content. I believe that we (those who are creating digital content called video games) are still in a transitional period and will eventually step up into the phases where we expand and enrich the substance of our creativity. If we can manage Nintendo without losing sight of this challenge, I believe we might be able to create new entertainment that dominates the industry."