Shia to Sonic: "Do it."
The world is likely more than familiar with the viral Shia LaBeouf motivational speech video. Conveniently filmed in front of a green screen, people have superimposed snippets of the video into everything from the Batman v Superman trailer to their own balconies. But now, an official game's YouTube channel has released an official video of Shia LaBeouf incorporated into their official game. Officially.
In what can only be described as an act of marketing brilliance, Sega of America and Ayzenberg Group have teamed up to capitalize on this month old internet meme, potentially as part of that re-branding Sega president Hajime Satomi promised earlier this month.
The video was posted on the official Sonic the Hedgehog YouTube channel Tuesday, garnering more than 250,000 views within two days of its appearance.
Warning: Spoilers ahead.
Yes, my friends. This is real life.
"We've just released a new (fictional) DLC for Sonic Generations that adds actual cannibal Shia LaBeouf into one of the game's final cutscenes," the video description reads. "Don't let your dreams be dreams."
"Sonic the Hedgehog's official social channels have brought together a final scene from Sonic Generations and Shia LaBeouf's outrageous motivational video to create something truly special," a representative from Ayzenberg Group said. "In the video, just as Dr. Eggman prepares to defeat a weary Sonic-while Knuckles, Tails, and the rest of the team plead him to keep going-in the end it's Shia who, in the weirdest way possible, motivates our hero to fight on."
"With the return of the hit series Sonic Boom hitting Cartoon Network earlier this week and the new Sonic Boom title for Nintendo 3DS, Fire & Ice just announced at E3, Sonic and his team are slated for big things."
If I know one thing from my time internetting, it is that there are people who are going to actually want this DLC to be a real thing.
Just... just do it.