Ubisoft is promoting Far Cry Primal by offering two "lucky" contestants the once in a lifetime opportunity to spend a night in a cave.
I can't imagine why you'd feel compelled to spend a night in a jagged hole in the earth with none of the material comforts of civilization, but if you do, this contest might just be for you. To enter, just send a tweet to the official Far Cry Primal twitter account explaining exactly why you want to spit in the face of thousands of years of technological development and sleep in the dirt like an animal. Be sure to include the #cavebnb hashtag.
The, uh, "lucky" winners of the contest will be flown to France, given a day of survival training (including meals and a night at a "standard" non-cave hotel in Lourdes), and then promptly left to fend for themselves in the middle of the French wilderness.
"By day, you'll develop new skills and learn to fight the elements by taking part in an intensive survival course with one of our experts," the contest site explains. "Once nights falls, you'll have to deal with an inhospitable environment and survive in the most extreme conditions, spending the night in a cave with very few comforts. Do you really think you're up to it?"
Unfortunately, the contest is only open to residents of France, the UK, Germany, Spain, Belgium and The Netherlands. Gamers outside of Europe will simply have to suffer in their air-conditioned, central-heated, fully-stocked homes. Tragic.
For legal reasons, I have to mention that Ubisoft probably won't let its customers die of exposure in the French wilderness.
Far Cry Primal is set to launch on February 23rd on PS4 and Xbox One, with a PC release to follow on March 1st.