News of the first Dark Souls 3 DLC is coming to light through a now-removed tweet from PlayStation.
Last week, the official Dark Souls Twitter account teased a "major announcement" for tomorrow, August 24. Today, a tweet from PlayStation (that has since been deleted) revealed the name and release date of the first Dark Souls 3 DLC.
The tweet (seen above) says that the first DLC for Dark Souls 3 will be titled Ashes of Ariandel, and it will be released (at least on PS4) on October 25. Earlier this week, Siliconera translated a report from "Japanese video game magazines" saying that the first DLC would launch on October 26. This could be a difference in launch dates for different regions, or one of the dates could be inaccurate.
Also included in that translation is the news that the DLC will include a new PvP-exclusive map called "Immortal Competition." Finally, the price of the DLC in Japan will be 1,200 yen (which converts to about $12), while the season pass with both the first and second DLC will run you $25 on Steam. Obviously, it's likely the US price will be higher than $12, considering that it would be cheaper to buy the two DLCs separately.
We'll be sure to keep an ear to the ground for tomorrow's announcement, and let you know if any of this information changes.