Valve is reportedly tightening its restrictions on the "screenshots" section of Steam Store titles.
In an email that is reportedly being sent out to developers, Steam is tightening its restrictions on the "screenshots" section of games' Steam Store pages. Essentially, this section can only only contain... actual screenshots. Concept art, pre-rendered cinematic stills, or marketing copy (such as a list of awards) will be forbidden from this section in the future.
"We haven't been super crisp on guidelines for screenshots in the past, so we'd like to take this opportunity to clarify some rules in this space. When the 'screenshot' section of a store page is used for images other than screenshots that depict the game, it can make it harder for customers to understand what the product is that they are looking at. Additionally, we're going to start showing game screenshots in more places as described above, and these images need to be able to represent the game," wrote Valve.
"We ask that any images you upload to the 'screenshot' section of your store page should be screenshots that show your game. This means avoiding using concept art, pre-rendered cinematic stills, or images that contain awards, marketing copy, or written product descriptions. Please show customers what your game is actually like to play."
Valve offered up its own DoTA 2 of an example of the Screenshots section done wrong, and is now in the process of removing all "non-screenshots" from the section.
This certainly is a good move, and should no doubt help customers get a better picture of how a game actually is.