Major League Gaming and Flame Ventures partner for television coverage.
Competitive gaming organization Major League Gaming has hired Flame Ventures, a media development and production company, and Endeavor, a talent agency, to expand brand awareness on television, mobile phones and other media. Future MLG events, such as this year's Boost Mobile Pro Circuit tour, will likely be receive television airtime and mobile distribution deals.
Last year, Major Leage Gaming showed seven hours of its 2006 Pro Circuit on NBC Universal's USA Network and the World Series of Video Games on the CBS College Sports Television Network. Expect similar announcements to come throughout 2007.