Rockstar hires a new marketing director from TBWA/Media Arts Lab
After the departure of Rockstar co-founder Terry Donovan, Rockstar has hired Alex Moullé-Berteaux, previously from marketing firm TBWA/Media Arts Lab, to fill the marketing director role. While at TBWA/Media Arts Lab, Moullé-Berteaux led the management of Apple Inc. projects, focusing on the iPod and Mac efforts.
Moullé-Berteaux commented on his new position: "I have admired Rockstar Games for years and am proud to be joining the extraordinary group of creative and technology talent, responsible for building the industry's leading publishing label. ... Rockstar Games is a uniquely positioned entertainment brand that has earned incredible loyalty from its audience based on the company's obsession with quality, integrity and innovation in the games they make. I am looking forward to leveraging my experience to continue to build the brand and bring Rockstar's games to an ever-broader audience."