Eidos Interactive announces the acquisition of digital distribution firm Bluefish Media.
Eidos Interactive, a publishing and development brand for SCi Entertainment Group Plc., confirmed the acquisition of Bluefish Media, specialists in digital entertainment distribution and online game publishing. Bluefish will become an integral part of the Eidos New Media division.
Simon Protheroe, Eidos's New Media and IT Director, commented on the acquisition. "Online distribution of digital content is a key component of our strategy. In addition to offering our games via Bluefish's distribution network, this acquisition also gives Eidos the ability to build on Bluefish's platform and to drive online sales in a much more aggressive way over the coming months. The Bluefish team will augment our existing staff and enable us to integrate online distribution into our operations much more tightly than would otherwise be the case."
General Manager of Bluefish Media Cyrus Kargar said, "Some say content is king and others say technology is everything. Bluefish brings both together, with entertaining content as well as the most stable and reliable technology to ensure a safe 24/7 online distribution on an international basis."