You may not have heard of Maid Marian Entertainment, but that doesn't mean it's not a wildly successful MMOG studio.
Independent game developer Gene Endrody, a likely inspiration to solo programmers everywhere, figuratively and literally quit his day job and, against all odds, hit the jackpot in the massive multiplayer online gaming (MMOG) space. ... MaidMarian.com attracts over 1.3 million unique visitors a month with up to 4,000 simultaneous players at a time logged into the multiplayer games.
Endrody made Maid Marian's most popular game, Sherwood Dungeon, without any assistance. Using Maya, Photoshop and Director, he created a free MMOG, which runs on four servers and delivers 10 million ad impressions a month. Best of all, there's no client download, no complicated configuration settings, just instant access to the game.
Maid Marian is a stellar example of the boutique approach to development. Endrody started small, contained costs, launched without a huge media fanfare and constantly makes small improvements and adjustments to the game over time. It's highly likely we will see more and more independent studios taking this approach over the coming years.