THQ Wireless has signed with Playboy to publish mobile games.
THQ Wireless, a subsidiary of parent publisher THQ, has signed a deal with Playboy Enterprises to develop a series of Playboy cell phone titles. The multi-year, worldwide agreement includes the rights to multiple Playboy-themed, non-nude mobile games featuring the company's trademark playmates. The first title, Playboy Games: Pool Party, is scheduled for release this summer.
Adam Comiskey, international vice president of THQ Wireless, said, "Given the extensive appeal and popularity of the Playboy brand, mobile games based on this license are sure to provide a fun and entertaining experience. THQ Wireless is ideally positioned to provide engaging games with the hallmark of the Playboy lifestyle."
"The number of Playboy fans around the world has never been greater and that popularity is reflected in the growing sales of Playboy-branded products and services," added Ed Lang, senior vice president of mobile, Playboy Media Group. "Given the growth of the mobile industry, we're excited to join THQ Wireless in offering this next-generation form of entertainment to consumers."