Chris Liddell, Chief Financial Advisor for Microsoft, claims the Xbox 360 "attach rate" has risen significantly and reached record heights.
"We're now at a stage where we sell about seven games per console and that's a record certainly for any console and relative to history," Liddell told CNBC. He spoke to the business news service following a sizable increase in profit margins for the second straight quarter.
Higher 360 game sales come as welcome news for Microsoft, which does not make money on the sales of consoles themselves.
"So people are now actually spending more on the games and accessories than they are on the underlying console, so that business model that we put in place the last couple of years is certainly starting to fire," he added.
In January 2007, the company claimed an attach rate of 5.3 games per console (Arcade titles excluded).