Faced with a barrage of negative one-star reviews for her book by people who never read it, Cooper Lawrence apologized for hyperbolic comments about a game she never played.
The author and commentator had blasted Mass Effect on Fox News recently for its sexual content but conceded later that she never even played the game.
"I recognize that I misspoke," she said. "I really regret saying that, and now that I've seen the game and seen the sex scenes it's kind of a joke. ... Before the show I had asked somebody about what they had heard, and they had said it's like pornography. But it's not like pornography. I've seen episodes of Lost that are more sexually explicit."
While "asking someone what they heard" about a product apparently passed the low ethics hurdle at Fox News, it did not sit well with gamers, who expressed their outrage by blasting Amazon.com's web page featuring her book with one-star reviews, all of which have since been deleted.
Electronic Arts and BioWare also protested Lawrence's comments in the form of public statements.
Fox News itself issued no apologies.