iSnake, anyone? Metal Gear Solid 4's release will be accompanied with much fanfare - and apparently, heavy in-game advertising.
Snake will have access to an in-game iPod to change the game's background music to selections found in the game and downloaded from the web.
Also planned for inclusion, at least for the Japanese version, are: Regain energy drinks, a Sony Ericsson cell phone and Triumph motorcycles. The drinks will also be sold in stores in special bottles leading up to the game's June release.
Other collaborations include T-shirt and cell phone game deals.
Konami itself will launch novels and a 47-track soundtrack of the game, as well a digital comic.